Busby SEO Challenge

SEO articles and Official Entry for Ituloy angSulong Contest.

Quality Keywords Equal Quality Traffic
Thursday, July 20, 2006

In the world of SEO, good keyword selection is one of the basic. It's important to communicate on your website using the terminology that your visitors use. If you use the right terminology and phrases, they will find you. If you're using the wrong terminology, then you're leaving your visitor a bit confused, a bit foggy and feeling a bit left out of it all.

Obviously you want the search engines to drive lots of traffic to your website. However, quantity should never be your first objective; quality traffic should be what you're looking for. Your goal is to optimize your pages for the keywords that bring the highest numbers of prospects.

Find the keyword phrases related to your industry that your target market is searching for. So first, find out the terms that are being used by the general public by using a tool like the Overture keyword suggestion tool.

Second make sure that the search results from the keywords you select are relevant to your industry, and then optimize your site for those phrases. Finally, measure and test those phrases so that you have the best chance of converting your search engine visitors into customers, clients, or subscribers.

posted by fire_lady @ 8:41 PM   0 comments
The Truth and Beyond: Black Hat SEO and White Hat SEO
Wednesday, July 05, 2006

Different techniques have emerged since the birth of search engine optimization and website promotions. And these techniques are known as “Black Hat SEO” and “White Hat SEO”. Basically this two techniques works in attaining its goal of optimizing the site for higher organic traffic and/or search engine ranks with a different approach.

White hat SEO is commonly known as an “ethical SEO”. It follows all the guidelines, terms, and conditions set forth by the search engines. On the other hand, Black Hat search engine optimization consists of techniques used to get higher search rankings that are illegal, unethical, or just in poor taste. A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard and now these techniques are officially bad news. Some of this includes keyword stuffing, invisible text and doorway pages.

The question that most web marketer has in mind is “Which SEO techniques works better?” Both techniques do work, but because the White Hat approach focuses on avoiding risk, the chances for long-term success are much greater. This approach seeks to give search engines what they want, which is focused informational content and clean code, while avoiding anything that search engines have chosen to penalize.

Black Hat techniques can work and sometimes achieve very good short-term results. But because these methods disregard and violate search engine guidelines, the risk of a penalty or a complete removal from a search engine database is very high. Black Hat SEO techniques sometimes do work, but only works until you get caught. At that point you may see all of your efforts and marketing investment flushed away.

If the techniques you are using on your Web site, or someone else is applying to your Web site are identified as something that should be avoided in your site promotion and design, you may be guilty of wearing a black hat.

posted by fire_lady @ 9:20 PM   0 comments
About Me

Name: fire_lady
About ME:
Fire_lady is a Filipino SEO and has been practicing the art for 2 years. I am currently working as an in-house SEM in Makati and also doing FREELANCE JOBS. I also joined in local SEO contest. I call myself a “baby blogger” (newbie on blogging) and I am somebody who is fond of attending blogger events.

If you need to Outsource SEO Services and Other Web Projects, I am more than willing to assist you. You may contact me at: YM: fire_alegna@yahoo.com
See my complete profile
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